Fashion for Paws

F4P: Another Reason to Get Excited!

Fashion for Paws is almost a week away! Something else to get you excited about the event (as if you needed anything else!)…

Fashion for Paws® Presents Sneak Peak of the vitaminwater zero™ Inspired Couture!

FIDM’s Inspired Collection Brings Couture to this year’s F4P Runway Show benefiting the Washington Humane Society

Washington, DC – Flavors of Fashion©, a unique collaboration born out ofvitaminwater zero™ and its Top Dog Sponsorship of the 5th Annual Fashion for Paws® Runway Show benefiting the Washington Humane Society (WHS), will be showcased at this year’s sold out (only 9 VIP tables left) event on April 9, 2011.

FIDM/Fashion Institute of Design & Merchandising and FIDM’s graduate, Clay Sadler are the creative brains behind this year’s five-piece one-of-a-kind collection inspired by the flavors of vitaminwater zero™ , a naturally sweetened, great tasting, zero-calorie per 8 fl oz serving beverage!

Drawing inspirations for the Flavors of Fashion© collection from five uniquevitaminwater zero™ flavors such as “go-go” and “squeezed”, Sadler translates the bold colors, distinctive textures, creative descriptions and names for each of the selected flavors into this couture line. Along with an imagined action to go with each piece, Sadler creates an energy and movement in the collection that will be further emphasized by the colors and fabrics giving each piece a unique personality–much like eachvitaminwater zero™ flavor.  Silk duchesse satin, four-foot inverted ball gown, and cascading ruffles are just some of the many fabrics and techniques in which Sadler utilized to translate flavor descriptions such as “massive”, “intricate,” and “vibrant” into his creative vision.

Live models provided by T·H·E Artist Agency will be transformed into beautiful livemannequins adorned with this dramatic collection to be displayed on large pedestals throughout the event space created by Syzygy Event Productions at the National Building Museum during this year’s annual Fashion for Paws® Runway Show on April 9th.

And, by the way…I’m still fundraising! Can you help? No amount is too small! Click here to donate!


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